We Help Golf Clubs Survive and Thrive.
We’re the only golf club consultancy that combines golf, data and planning expertise
Custodian Golf is the most trusted, insightful and experienced partner to bring about positive change for golf clubs. We have conducted unparalleled data-driven research on every single golf club and golfing facility across Great Britain.
We harness this data to provide clubs with an evidenced based, forward-looking perspective. This unique and specific data allows us to identify trends, anticipate changes in the local landscape, and help clubs make informed decisions that contribute to their long-term viability and resilience in the face of evolving market and environmental dynamics.
"The ability to tap into the bespoke data that Custodian Golf has developed, and the savings of time and cost, is significant – Custodian is defining what risks there might be so much earlier in the research process than I’ve seen achieved previously. It’s a game-changer.”
Jeremy Slessor, Managing Director, European Golf Design
How We help
We support golf clubs and help them prepare for future headwinds
Conduct a review of your club across many dimensions, including environmental resilience, financial stability, member growth strategy, demographics, reposition potential, and more.
1. Analyse
Drawing on the latest and most extensive research on Britain’s golf clubs and vast planning experience, we produce a comprehensive plan for your club.
2. Advise
With our hand-in-glove approach, we help you implement the plan, handling all third parties to seamlessly deliver the vision together with your team, to completion.
3. Action
Where is Your Golf Club Heading?
Find out in just 10 minutes.
Lion
Meerkat
Ostrich
Are we thriving, surviving, or at risk?
Operating costs are rising. Membership is ageing. Member expectations are changing. And while some clubs are embracing change and shaping their future, others risk falling behind.
At Custodian Golf, we believe the first step in securing your club’s future is understanding where you currently stand.
That’s why we’ve created this short diagnostic quiz designed to help you assess your club across the eight pillars that define long-term success in today’s market, from governance and financial performance to member engagement, data usage and adaptability.
Your answers will help determine whether your club is behaving more like an:
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Lion – Proactive, commercially minded, and leading the pack
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Meerkat – Aware of the need to adapt, but hesitant
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Ostrich – Avoiding change, stuck in tradition
Get instant insights into your strengths, challenges, and the next steps needed to future-proof your club.
You’ll receive instant insights into your strengths, potential blind spots, and the key actions needed to help future-proof your club.
Know where you are. Plan where you’re going.
In the Press
Explore national media coverage for the challenges faced by golf and how Custodian Golf is leading the charge to help.
Golf Shake
Golf Business News
WHAT NEXT?
Download our White Paper
Custodian Golf has conducted an in-depth study of every golfing facility in Britain. Our analysis reveals:
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The impact of climate change and urbanisation
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Demographic shifts affecting membership
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Insights from 100 recently closed clubs
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How to identify your club’s risk/potential profile
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The risks of inaction
Questions? Get in Touch: